The Yelp Response: Correcting the Record With Documentation

A case study in transparency, evidence-based rebuttal, and the importance of public accountability.

This article dissects Rackley Roofing’s public Yelp response and contrasts each claim with verifiable documentation—emails, proposals, inspection notes, photographs, and timeline evidence gathered over two years of unresolved issues. Where the company relied on broad statements and selective phrasing, the record showed a consistent pattern of missed appointments, incomplete inspections, and unaddressed workmanship errors dating back to their 2022 service.

The analysis highlights how Rackley’s response omitted key facts, including their own technicians’ acknowledgment of substrate moisture, enlarged fastener holes, and the discovery of rot during the May 2024 inspection. It also documents how their public narrative conflicted with internal communication and prior service history. By laying out the evidence clearly, this article provides an objective, point-by-point correction to the version of events presented on Yelp.

Rather than speculation or emotion, the rebuttal is built on dates, photos, service records, and Rackley’s own written statements—creating a transparent, independently reviewable account. The goal is not retaliation but clarity: ensuring homeowners, contractors, and readers understand how the situation unfolded and why the final roof replacement exposed problems that had gone unaddressed for years.

This case study exemplifies how documentation, consistency, and transparency form the core of consumer protection—and how public platforms like Yelp can serve as a record when private attempts at resolution fail. Link to full article